FMCG Industry Case Study | Sales Connection

FMCG INDUSTRY

This industry deals with Fast Moving Consumer Goods (FMCG) commonly found in hypermarkets, supermarkets, and grocery stores.

FMCG INDUSTRY

This industry deals with Fast Moving Consumer Goods (FMCG) commonly found in hypermarkets, supermarkets, and grocery stores.

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CHALLENGES

FMCG companies deal with hundreds of different stores across a variety of locations in order to offer their entire range of products. The employees of this industry work mostly independently throughout the week and determine their own schedules of site visitations. While this flexibility is great for the employee, the company management struggles to have an effective way of staying updated on the stores visited by their teams.

The nature of this industry requires plenty of record-keeping, especially with photo evidence and site visitation reports – now, due to the high volume of stores visited, it is so easy to lose critical information such as these. Not only does it affect the performance assessment of a company, but also the overall KPI of teams.

Another issue that is commonly faced by companies in this industry is the difficulty in tracking the goods and services sold at each store location, as well as the pipeline and total sales collected.

With Sales Connection, all of this is yesterday’s problem.

OUR SOLUTION

By using Sales Connection, FMCG companies find great benefit through our wide range of features specifically tailored for the FMCG industry:

  • Sales Connection Job Schedule feature allows managers to view their team members’ schedule over the week, and also receive real-time updates on those Jobs.
  • Managers can also receive notifications on their computer/smartphone when their team has reached a location added photos, videos, or documents, and also job completion updates when the team is ready to move to their next location.
  • Merchandisers can breathe a sigh of relief knowing that every image uploaded into the system will not be stored on their phone, eating away at their storage – instead, it is all stored on the cloud, accessible anytime and anywhere.
  • The company management can rely on the system’s Automated Reports for KPI measurements according to individual, team, or company. With the deep, yet easy-to-understand insights provided by these intelligent reports, companies are able to strategically plan for their future effectively.
  • CRM features to store up-to-date information on customer deals that teams have at each location – allowing them to key in the pipeline amount and total sales collected by each store, and each individual team member.

THE RESULTS

  • Admins and management are able to stay updated on the schedule of their team members for the day, week, or month.
  • Photos, videos, and document updates are neatly stored within the system digitally according to store locations and job.
  • Customer information is saved on the cloud to securely store details and eliminate the risk of ever losing it.
  • Through Access Control, sensitive information can be controlled based on individual user access.
  • Various metrics and automated reports that can be used for business analysis and individual KPI measurements.
  • Customizable Digital Forms generated within minutes through smartphones or computers.
  • Keeping track of deal pipeline values and total sales collected between different store locations and team members.
  • Increased operational transparency.
  • Better complaint resolution and customer service.
  • Better teamwork among team members.

FMCG companies deal with hundreds of different stores across a variety of locations in order to offer their entire range of products. The employees of this industry work mostly independently throughout the week and determine their own schedules of site visitations. While this flexibility is great for the employee, the company management struggles to have an effective way of staying updated on the stores visited by their teams.

The nature of this industry requires plenty of record-keeping, especially with photo evidence and site visitation reports – now, due to the high volume of stores visited, it is so easy to lose critical information such as these. Not only does it affect the performance assessment of a company, but also the overall KPI of teams.

Another issue that is commonly faced by companies in this industry is the difficulty in tracking the goods and services sold at each store location, as well as the pipeline and total sales collected.

With Sales Connection, all of this is yesterday’s problem.

By using Sales Connection, FMCG companies find great benefit through our wide range of features specifically tailored for the FMCG industry:

  • Sales Connection Job Schedule feature allows managers to view their team members’ schedule over the week, and also receive real-time updates on those Jobs.
  • Managers can also receive notifications on their computer/smartphone when their team has reached a location added photos, videos, or documents, and also job completion updates when the team is ready to move to their next location.
  • Merchandisers can breathe a sigh of relief knowing that every image uploaded into the system will not be stored on their phone, eating away at their storage – instead, it is all stored on the cloud, accessible anytime and anywhere.
  • The company management can rely on the system’s Automated Reports for KPI measurements according to individual, team, or company. With the deep, yet easy-to-understand insights provided by these intelligent reports, companies are able to strategically plan for their future effectively.
  • CRM features to store up-to-date information on customer deals that teams have at each location – allowing them to key in the pipeline amount and total sales collected by each store, and each individual team member.

THE RESULTS

  • Admins and management are able to stay updated on the schedule of their team members for the day, week, or month.
  • Photos, videos, and document updates are neatly stored within the system digitally according to store locations and job.
  • Customer information is saved on the cloud to securely store details and eliminate the risk of ever losing it.
  • Through Access Control, sensitive information can be controlled based on individual user access.
  • Various metrics and automated reports that can be used for business analysis and individual KPI measurements.
  • Customizable Digital Forms generated within minutes through smartphones or computers.
  • Keeping track of deal pipeline values and total sales collected between different store locations and team members.
  • Increased operational transparency.
  • Better complaint resolution and customer service.
  • Better teamwork among team members.