Posted on : 17 Sep 2018
Debunking the myths behind the hatred for CRM.
Let’s face it, when it comes to implementing something new especially a new system, there are bound to be people who reject such change saying it’s too drastic and unfamiliar for them. Even more so when it comes to sales people accepting a CRM system as part of their daily routine. But why is it so? Here are SIX contradictory reasons commonly churned out by salespeople on why they hate CRM:
Times have changed, especially on how receptive customers have become today. It’s no longer just a phone call or a meeting to close a sale, but it involves WhatsApp messages, emailing documents, and sometimes even social media engagement. All these conversations take time, and can easily and systematically be stored within a CRM system such as the one offered by Sales Connection, where each opportunity is stored and available for access from anywhere at any time. Find out more HERE
A research done by CSO Insights in 2014 found that sales department that have implemented a CRM system spent most of their time (37.1%) in the field closing sales while only spending a little over a third of that time (13.9%) on administrative tasks and CRM updates. The rest of the time are broken between post sales, research, training and travel. We’ve mentioned the benefits outweighing the time, so let’s go through some of them. CRM helps you store all your customer information, conversations and interactions in one place that is easily accessible. No opportunity is lost or forgotten as everything is stored on the system, with automatic reminders sent to you for CRM systems such as Sales Connection.
Always remember that CRM systems aren’t here to steal away leads from you as salespeople. It’s here to help aide you in converting those leads into paying customers that you could maintain a good and healthy relationship with for future prospects. Providing a great experience to a lead has high potential in making them become customers, a common knowledge that all salespeople should already be aware of.
Most cloud-based CRM systems such as what is offered by Sales Connection, have simplified the steps and processes you take in using the system to make it as easy as possible for you. CRM software are here to make your life easy with its user-friendliness and intuitiveness, not difficult.
It gives them the excuse to reward how hardworking you’ve been for the company in securing sales and finding new potential opportunities. There have also been reports that using this system improves team communication and helps eliminate extra hours spent in the office. Sounds dreadful doesn’t it?
Most salespeople do not see the huge benefits that CRM system offers and how they can improve in closing more sales with it, which is why training the sales team on effectively using CRM system is very important. The more familiar they are with the system, the more they can see how it will benefit them in the long run in closing more sales than ever before
Article information extracted from Customer Think.
Article image is credited to https://www.freepik.com/
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