CRM has been a popular tool used by many large corporations or enterprises, with many SMEs and solo entrepreneurs believing that it’s a waste of their resource to invest in one at their current size. This however, can be no further than the truth and here are 11 reasons why they should integrate CRM into their business:

1. Storage for Important Customer Details The tools will help SMEs and solo entrepreneurs in keeping all their important customer information systematically and effectively while being flexible and scalable enough to fit any business criteria.  
2. Task Scheduling and Reminders As the number of resources you have are limited, you may not be able to remember every customer detail on your own. CRM will allow you to store all those customer details while helping you schedule appointments and tasks, reminding you on important actions that are required. This will boost your image to your clients as a composed and organised business that they can have confidence in. This is easily achievable with our task scheduling and reporting feature that you can read more about HERE  
3. Save Time While Not Sacrificing Productivity With limited resources, your productivity time is extremely crucial to the success of your business. CRM will allow you to manage your time by having everything you need in one digital space that’s easily accessible anywhere!  
4. Customer-focused Approach Most customers today want an instant approach that makes them feel important to your business. You need to be able to pull out the necessary customer information at any given time to meet that requirement, which is how CRM can help you in. Contact details, history records, queries and order histories are all stored in one centralised digital space.  
5. It Improves Customer Service Connecting back to the previous point, because you can pull out communication records between your customer and your business, this will save the customer trouble from repeating their story to different members of your team each time. Anything to make a more pleasant experience for an unsatisfied customer for the continuing business is worth pursuing.  
6. Easy Team Coordination CRM helps in keeping the latest updated information in a centralised digital space that everyone in your team can see. This will cut down on unnecessary time spent on internal meetings for updates that can be seen through the system.  
7. Reporting, Forecasting & Business Analytics As a business owner, CRM empowers you to have an overarching view of everything that’s happening with your business as well as get necessary data to determine your next steps within the business to further improve your sales opportunities and business growth.  
8. Prevent Potential Business Loss Through the information available within CRM, businesses would be able to keep track on the status of all their customer dealings and foresee what approach works and what is causing potential harm to the business.  
9. Track Trends in Enquiries and Complaints Chances are that your business has received similar enquiries or complaints from your different customers before. CRM will help give you an in-depth look and analyse what the commonality is between the enquiries or complaints so that your business can advance, improve and identify opportunities to scale for business growth.  
10. Access Data Anywhere, Anytime If your business requires you or your team to be mobile and be out-of-office most of the time, CRM will aide you by providing you access to vital customer information anywhere at any time with its cloud storage system.  
11. It Enhances Your Sales Pipeline If you’re familiar on the concept of sales pipeline, the tools provided by CRM will allow you to track on the progress of your business prospects and how close you are into closing the deal successfully. To learn more about how CRM can improve your sales pipeline, you can refer into our previous article 5 WAYS CRM BOOST YOUR SALES PIPELINE

Article information extracted from FIVE CRM.

Article image is credited to https://www.freepik.com/

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