About Us | Sales Connection


Sales Connection is a MSC Status Company incorporated in Malaysia, but has quickly become the go-to name for titans of industry—and SMEs alike—in providing digital solutions to upgrade and digitize businesses. Under Sidec’s Digitalisation initiative, we are able to carry your business into the digital frontier and qualify you for a 50% matching grant of up to RM5,000 per company for the subscription of digitization measures given by a Technology Service Provider (TSP).

Multimedia Super Corridor
Malaysia Digital Economy Corporation
Selangor Information Technology & Digital Economy Corporation

Sales Connection provides intelligent software that enables your business to run smarter, more productively, and more profitably. Through our consultation services, our clients have seen a significant improvement in business performance, with better results in operations, sales, marketing, and customer service. With features that give you a real-time overview of your company’s performance, our customizable software system can be tailormade to fit your MNC or SME like a glove – putting you on the right path to serve your customers better.

Currently, Sales Connection is used by MNCs and SMEs across a wide range of industries including technical servicing, manufacturing, trading and distribution, IT, and retail industry. Connect with us today to receive a Free Trial or Consultation to learn exactly how we can help take your business to the next level.


Experiences Of Our Founding Members

Founder John Lee created an industry-leading solution for Malaysia's banking sector and introduced it at Bank Negara in May 2017.

John Lee was the Head of Research and Strategic Director working together with Credit Bureau Malaysia (CBM) to introduce an industry-leading solution that assists banking and financial institutions in Malaysia in doing credit reviews and property portfolio evaluation. The system was introduced to the banking industry in Bank Negara in May 2017 and is currently live and being used by various banks within Malaysia.

Prior to Sales Connection, John Lee was a part of the IT and technology investments team in Khazanah National Berhad.

Other services provided by Our Company:

  1. Online e-learning platform provider specialised in providing a secure way for trainers to provide online content while protecting their intellectual property from theft.
  2. Bespoke IT solutions.

Who We Are

The dynamic and dedicated team of Sales Connection, catering to your business needs.

Driven by our vision and mission every step of the way, we here at Sales Connection are committed to doing our part in achieving the goal of seeing good and successful businesses the world over – empowered by intelligent and accessible software that makes working feel like a rewarding experience.

Our Vision

Good and successful companies with joyful people across the world

Our Mission

Making business easy, intelligence accessible and work rewarding for everyone

Who You Can Be With Us

Our team of dedicated, dynamic, and driven individuals work together in unison to form a mighty force. We believe that each individual has something unique to bring to the table, which is why we practice a highly-collaborative culture within the office to create an enjoyable work environment that yields industry-changing results.

There’s a seat at our table waiting for you! Get in touch with us if a life where work is made to feel meaningful sounds good to you, because that’s what it means to be a part of the Sales Connection family.


Whether you’re from an MNC, small medium enterprise (SME) or a startup finding its footing, our system can be customized to work for you. Fill in the form below and our consultants will get back to you with a free demo or consultation.

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